About
We built the tool that was missing to answer one question
Agencies, consultancies and studios sell time. Almost none of them know what each client costs.
Where this came from
There are good timer tools out there. The problem is that they stop halfway: they show how many hours were spent and leave the calculation that matters to a spreadsheet you fill in from memory at the end of the month.
The question that matters isn't "how many hours". It's "was it good business?". Answering that means tying every hour to a value, separating billable from non-billable, and comparing the result against what was agreed with the client.
That calculation is what we built first, and the rest of the product is organised around it.
Who it's for
Mainly
- Digital agencies in marketing, design and development
- Consultancies
- Creative studios
It also works well for
- Software houses
- Law firms
- Architects and accountants
- Freelancers juggling several clients at once
The decisions that guide us
A logged hour is never lost
A failing timer is the number one complaint in this category. Here, an entry is never dropped silently — not when the internet is down, not when the device runs out of space, not when something goes wrong on upload.
Financial reports don't change on their own
The rate in force is stored on each logged hour. Raising someone's rate doesn't rewrite history. Recalculating a period is an explicit action with a confirmation step.
Prices on screen, including the most expensive plan
No plan is "contact us" and no plan has a user minimum. You know what you'll pay before speaking to anyone.
This is not a surveillance tool
There are no screenshots, no idle detection and no activity monitoring — and there won't be. That's surveillance, and it contradicts what this product sets out to be.
We speak like humans
No message in the product mentions quotas, caches or browser storage. If something needs explaining to the user, it's explained in plain language.
The product ships complete
We don't release a cut-down version waiting on a later stage. Our argument against the competition is precisely that they ship half a product.
Part of a family of products
WiseData Time is one of the products of WiseData Business, a Brazilian company building management software for agencies and service teams. Billing in reais, support in Portuguese, and the same quality bar across products.
WiseData Business LTDA — CNPJ 53.182.850/0001-14
Visit WiseData BusinessFind out which client is subsidising the other
30 days on the most complete plan, no credit card.