Cookies are small files a site stores in your browser to remember information between one page and the next. This page explains which ones we use and why.
1. What cookies are
Cookies are small files a site writes to your browser to recognise the device on later visits. Alongside them we use equivalent technologies, such as browser local storage and measurement pixels.
The inventory below is grouped by tool, not by file. That is how consent actually works: you accept or refuse Google Analytics as a whole, not each cookie it writes.
2. How you control cookies
On your first visit, WiseData Consent shows the banner with the categories. Until you decide, consent starts out denied for analytics, marketing, functionality and personalisation — none of those tools writes anything before you accept.
You can change your choice whenever you like through the Cookie preferences link in the footer of any page. Revoking is as simple as accepting.
Every browser also lets you view, block and delete cookies in its privacy settings, and a private window discards everything on close. Blocking the essential ones, however, prevents access to the Platform.
Note one consequence that is not obvious: clearing site data also deletes time entries that have not yet been uploaded to the server. Check the sync indicator before doing so.
3. Essential cookies
These keep you authenticated, protect form submissions against fraud and store basic interface preferences. The Platform does not work without them, and for that reason they do not depend on consent — they are necessary to perform the contract, under article 7, V of the LGPD.
| Tool | What it does | Duration | Domains |
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| Account session and security | Keeps you signed in, protects forms against request forgery and stores the chosen language | Up to 7 days | .wisedatatime.com |
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| WiseData Consent | Stores your cookie choice so the question is not repeated on every page | 12 months | consent.wisedataconsent.com |
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4. Campaign attribution cookies
These are our own cookies, written only when you reach the site through a campaign link or from another site. They exist because the visit happens on wisedatatime.com and the sign-up on a different address: without something carrying the campaign along the way, all paid traffic would look organic.
They build no profile, are not read by third parties and never leave our domains.
| Tool | What it does | Duration | Domains |
|---|
| WiseData campaign attribution | utm_source, utm_medium, utm_campaign, utm_term, utm_content and utm_id record the originating campaign so the sign-up is attributed correctly | 30 days | .wisedatatime.com |
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5. Functional cookies
They load the remaining tools according to your choice in the banner. They depend on your acceptance of the functionality category.
| Tool | What it does | Duration | Domains |
|---|
| Google Tag Manager | Loads and organises the other measurement tags according to your choice in the banner. Writes no cookie of its own | Not applicable | googletagmanager.com |
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6. Analytics cookies
They measure how the site and the platform are used, in aggregate, so we know what to improve. They are only written after you accept.
| Tool | What it does | Duration | Domains |
|---|
| Google Analytics 4 | _ga and _ga_<stream ID> distinguish visitors and sessions to measure page views, traffic source and navigation path. Loaded by Google Tag Manager | Up to 1 year | .wisedatatime.com, google-analytics.com |
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7. Marketing and automation cookies
They measure campaign results and allow relevant ads to be shown. They are only written after you accept, and refusing them takes nothing away from how the platform works.
| Tool | What it does | Duration | Domains |
|---|
| Google Ads | _gcl_au attributes the conversion to the campaign that brought the visitor and enables remarketing | 3 months | .wisedatatime.com, googleads.g.doubleclick.net |
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| Meta Pixel | _fbp measures conversions coming from Facebook and Instagram and enables custom audiences | 3 months | .wisedatatime.com, facebook.com |
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| LinkedIn Insight Tag | Measures conversions coming from LinkedIn and supports campaigns aimed at professional audiences | Up to 12 months | linkedin.com, licdn.com |
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| Mautic (marketing automation) | mtc_id, mtc_sid, mautic_device_id and mautic_referer_id recognise the contact across visits to personalise communications. Runs on WiseData's own infrastructure in Brazil | Session to 12 months | .wisedatatime.com, marketing.grupowisedata.com |
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8. Where these tools are loaded
The tools above are loaded on the website and also inside the authenticated platform. No area of the product escapes the banner: the choice made on the site applies in both places, and revoking it in one revokes it in the other.
Inside the platform they measure navigation — screens opened, usage flow, subscription funnel. They do not receive your time entries, nor the names of your clients and projects, nor rates or costs.
9. Third-party cookies and the extension
Support and payment processing tools may set their own cookies when you use them, subject to the privacy policies of those providers.
The browser extension uses no cookies. It stores only the access code and the project preference in the browser's own local storage, which never leaves your device.
10. Changes and contact
This Policy may be updated whenever a tool comes in or goes out. The current version will always be on this page, with a version number and date.
Questions about cookies, requests to revoke consent or any other right go through the same public channel, which issues a tracking number:
Open a privacy request
